Cellular One and AwareX Extend Partnership to Deliver
Best-in-Class Digital Customer Engagement
BOSTON - February 3, 2025 - AwareX, the leading provider of digital customer engagement solutions for the telecom industry, including Cellular One, a trusted regional provider of mobile technology and wireless communications services for underserved tribal lands and rural communities in the American Southwest, renew their commitment to delivering innovative solutions through the AwareX Digital Customer Engagement platform, empowering Cellular One to provide superior digital services to its community.
“We are proud of the fact that the services we provide to our communities are always expanding and evolving,” said Judd Hinkle, CEO of Cellular One. “Our network gives customers in remote and rural areas access to reliable internet for online education, remote work opportunities, 24/7 telehealth, mobile banking, and much more. Digital Customer Engagement tools like the ones provided by AwareX help our customers get the most out of the mobile voice and broadband we provide.”
AwareX provides a digital customer engagement platform designed to enhance customer experience for telecommunications, utilities, and other subscription-based industries. Its platform enables seamless self-service, personalized interactions, and real-time communication across multiple digital channels, helping businesses improve customer satisfaction and reduce operational costs.
“At AwareX, we understand that customer needs are ever-changing. Our solution empowers Cellular One to meet those needs effectively, offering flexibility and personalized engagement,” said Michael Matthews, Founder and CEO of AwareX. “We have created a product portfolio comprising hundreds of turnkey customer journeys, all compliant with the TMForum Customer Experience Management (CEM) Conformance Certification.”
AwareX enables rapid deployment of new capabilities at a lower total cost of ownership, driving quicker revenue generation. This accelerates funding for additional customer services, ultimately maximizing Customer Lifetime Value (CLV).
As Cellular One continues to lead the way in providing digital connectivity for underserved areas, the company’s ongoing collaboration with AwareX ensures that customers will benefit from seamless, user-friendly, and impactful digital engagement solutions.
About AwareX
AwareX is the only digital customer engagement solution that enables businesses to build customer loyalty and maximize revenue opportunities — right out of the box. The AwareX Customer Engagement Suite combines digital end-user engagement automation with informed, data-driven, messaging sophistication that triggers the right message, to the right person, at the right time via end-user-defined touchpoints.
Importantly, the AwareX cloud-based SaaS solution is easy to deploy and works seamlessly with existing OSS/BSS applications and processes, providing affordable turnkey customer engagement solutions that create meaningful customer experiences, improve retention, and uncover revenue opportunities. It simplifies and humanizes the customer experience. It’s easy to deploy and manage and it works. To learn more about AwareX, visit awarex.com.
About Cellular One
For over 30 years, Cellular One has been a leading regional provider of mobile technology and wireless communications service for underserved tribal lands and rural communities in the American Southwest. The company operates a network of more than 230 cell sites, covering 60,000 square miles and has almost 200 employees, many of whom are Native American.
Founded by philanthropist Smith Bagley, community giving is a vital part of the company’s DNA. The carrier consistently sponsors a wide variety of regional events, scholarships, fundraisers, and supports charity organizations including Native Americans for Community Action, Navajo MMDR, Diné Skate Park Project, The Annual Hopi Earth Day Cleanup, the White Mountain Apache Kids’ Fishing Derby, and many more. For more information, please visit mycellularone.com.
About TMForum
We are an alliance of 800+ global companies working together to break down technology and cultural barriers between digital service providers, technology suppliers, consultancies and systems integrators. Our work is defined by our members, which include 10 of the world’s top 10 network and communications providers and stretch across 110 countries. Our members tap into each other’s collective experiences and abilities to collaboratively solve complex industry-wide challenges, deploy new services and create technology breakthroughs to accelerate change. For more information, please visit tmforum.org
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